Who’s saying no?

November 16, 2011 § Leave a comment

It’s been said that Steve Jobs’s greatest contribution at Apple wasn’t saying what to do, but saying what not to do.

With the introduction of a new music service[1], it’s clear Google desperately needs such a vocal naysayer. Their stated goal is “to organize the world’s information and make it universally accessible and useful.” It’s not clear that many of their products fit this aim.

This isn’t to say Google won’t be successful in the online music market. But Google must decide who or what they want to be. Do they want to be a media company? A social networking company? An internet search service? Mobile handset maker? Office application developer? Healthcare technology consultancy? The list goes on.

In his book, Winning, Jack Welch stated that General Electric had to be number one or two in every industry in which they competed. This was a way to maintain focus and profitability. It’s a lesson Google should take to heart.

[1]http://www.bloomberg.com/news/2011-11-16/google-chases-apple-music-store-eight-years-too-late-as-itunes-wins-tech.html

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